Narai Hospitality to Launch Luxury Hotel Brand in Thailand

(01 Mar 2022)
 Narai Hospitality Group is expanding its
business into the luxury hotel market with the launch of Marasca
Hotels & Resorts.

The first hotel under the new brand, the Marasca
Khao Yai, is scheduled to open in late-2022, followed by the
Marasca Koh Samui in 2023.

“Marasca is named after a type of cherry, which
shaped the essence of our brand,” said Ms. Nithida Nithivasin,
Director of Narai Hospitality Group. “We want to create
‘cherry-on-top’ moments for our guests through stylish designs and
high-quality amenities, whilst offering welcoming experiences to
make them feel truly at home—a space where you can spend time to
reset while traveling and rediscovering yourself.”

The brand’s debut property, Marasca Khao Yai, is
located in the scenic mountain range of Khao Yai, an UNESCO World Heritage Site
about 2 hours by car from
Bangkok.

The 18-key Marasca Khao Yai, styled as a
luxury countryside retreat, will offer guests a variety of accommodation types,
ranging from villas to luxurious glamping tents and glamper vans,
all with stunning mountain views, private outdoor tubs and a
personal fire pit.

Facilities at the resort will include in-villa
private dining, the Tree Top: tea house & farmer’s café, The Stardeck for stargazing
with a drink, The Meadow – a lush flower garden, a communal fire
pit and a kid’s club.

The company has said that it expects its first two
resorts in Khao Yai and Samui to be
followed by more properties in other parts of Thailand.

With more than 50 years of experience in the
industry, Narai Hospitality operates the Narai Hotel in Bangkok as
well as the hip lifestyle Lub d brand with 5 properties across
South East Asia. The group also has hotel investments in Australia
and management platforms in Europe.